About Me
I recently worked at Wednesday Agency as a UX Architect, designing e-commerce experiences for fashion, beauty and retail brands. Prior to this, working on different types of mediums, ranging from interactive film, website, games, apps and many more at UNIT9.
A UX Architect creatively inspired by user behaviours, needs and goals to deliver excellent digital experiences through designing tangible, creative and intuitive solutions with the customer at heart. Currently seeking a fun, exciting and challenging role within User Experience / Interaction Design in digital design, service design and e-commerce.
WORK EXPERIENCE
WEDNESDAY AGENCY - UX ARCHITECT
SEPT 2013 - MAY 2018
- Ensuring collaborative working relationships with other disciplines (digital design, content strategy, brand strategy, UX, tech development and project management) to design and deliver responsive and adaptive websites from e-commerce to non-e-commerce for clients such as Bite Beauty, Armani, The Dubai Mall, Diesel, Sun & Sand Sports, Tommy Hilfiger, Nails Inc, Lindex and many more.
- Assisting in pitch work and supporting other disciplines.
- Producing and delivering UX deliverables such as: sitemaps, user Journeys/stories, wireframes (hi and low fidelity), user requirements, functional specifications / annotations, usability reviews, taxonomies & categorisation, interactive prototypes, experience maps.
- Presenting and taking stakeholders through UX deliverables.
- Solving UX/UI design challenges, ensuring that a feasible solution is met.
- Leading collaborative workshops for conceptualising, sketching, brainstorming ideas with different disciplines.
- Website QA testing, ensuring the website is executed the way it was intended.
- Practicing mobile first approach to responsive web design.
UNIT9 - INTERACTION DESIGNER
MAR 2011 - AUG 2013
- Solving UX/UI design challenges, ensuring that a feasible solution is met.
- Working collaboratively with different disciplines to deliver UX/UI digital experiences for mediums such as games, mobile and Facebook apps, websites, micro-sites, interactive films and many more. Working on brands such as Disney and Google Chrome Experiments, Captain Morgan, Jet Blue and many more.
- Producing and delivering deliverables such as wireframes with functional annotations, user-journeys, user-flows, sitemaps, schematics and many more.
- Leading and conducting basic user research, brainstorms and ideation sessions as well as basic user testing.
S.POINT DESIGN - INTERNSHIP
SUMMER 2009
- Re-branding the company’s identity and concept brand design for S.core retail showroom.
- Participating in various projects, internal and external, which include the company’s website and proposing a new interface design for Ali STB.
- Designing and developing the company’s website and their intro Flash movie.
- Contributing in brainstorming and ideation sessions for companies such as Ali STB, S.core and Grundfos.
EXPERTISE
- User-centred design: practicing user experience design and methodologies in digital design
- User interface design: design and deliver intuitive and innovative UI and user-friendly experiences
- Responsive & adaptive websites: design and deliver responsive e-commerce & non-e-commerce websites / experiences
- Mobile first approach: practicing mobile first approach to responsive / adaptive website design
- Experience in multi-mediums: delivering different digital experiences ranging from websites to mobile apps, games, interactive films and many more
TECHNICAL SKILLS
- Sketch
- Invision App
- Zeplin
- Axure RP Pro
- OmniGraffle Professional
- Trello
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Keynote
- Google Docs
- Microsoft Office
- HTML and CSS
EDUCATION
RAVENSBOURNE
BA Honours Degree in Design for Interaction - 2.1
2007 - 2010
TOWER HAMLETS COLLEGE
BTEC National Diploma - Multimedia Level 3 - Merit, Pass, Pass
A-Level 1 & 2 Art
2005 - 2007
SOFT SKILLS
- Proactive performer
- Methodological problem solver
- Holistic & logical thinker
- Active listener
- Highly collaborative
- Flexible & adaptable team player
- Self organised & time managed
- Attentive & solid work ethic
- Can communicate sensibly
AWARDS
CAPTAIN’S CONQUEST
SLAVERY FOOTPRINT
- CANNES LIONS 2011
- FWA_SOTD 2011
- CAMPAIGN BIG AWARDS 2011
- WEBBY AWARDS 2011
JETBLUE: GET AWAY WITH IT
FIND YOUR WAY TO OZ
- AWWARDS 2013
- FWA TCEA 2013
